Wagon R: For the smarter race (IIPM: 4Ps Article)

BRAND : Wagon R

AGENCY : Hakuhodo Percept

BASELINE : For the smarter race

DESCRIPTION : A guy introduces his new WagonR to a friend. The new features are unfolded: a new grille, swept back headlamps, luxurious interiors, automatic side view mirror et al. Driving down, the two give a bunch of girls a lift. One of them sits in the front seat, but the friend ain’t complaining as he gets to sit at the back with two of them.

4Ps TAKE: The best part about the ad is that it combines the functional element (describing the features, which is done in great detail) with the aspirational element (the fact that it’s young and affordably priced). It’s catchy, specially the way the five-seater arrangement is communicated: You can now comfortably sit with two others on the backseat.


For complete IIPM Editorial Article, please click here...

Source: IIPM Publication, Editor: Arindam Chaudhuri