The UK-based subsidiary of India’s second largest tea marketer, Tata Tea Limited, has signed an agreement to acquire the assets of a leading tea company in Czech Republic. Tata Tea (GB) Limited will buy Czech-based JEMCA from food processing company Alima Znackova Potravina. The company has still not disclosed the terms of the deal. The acquisition is being funded by the Tata-owned Tetley group, which it had acquired in 2000. Post this acquisition, Tata Tea (the world’s second-largest branded tea company) would be able to consolidate its presence in Eastern Europe. JEMCA, which sells a wide variety of black, green, fruit and herbal tea, will continue to trade under the JEMCA brand name and pack tea at its production facility in Jemnice, Czech Republic.
Source: Publication, IIPM